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    • HALVARSSONS – Scandinavian premium motorcycle gear from Malung

    Halvarssons is a Swedish premium motorcycle apparel brand originating from Malung — a small town in the Swedish hinterland with a long tradition of producing high-quality garments. This heritage of craftsmanship, attention to detail, and focus on protection still defines Halvarssons today.

    The brand’s design philosophy is built around “Safety Through Comfort”: the more comfortable your equipment feels, the better you can focus on riding. Halvarssons continuously develops fit, ventilation, and materials to deliver performance across a wide range of riding conditions.

    Origins & heritage

    Halvarssons established its reputation through Scandinavian craftsmanship and durable materials. From these roots, the brand evolved into a respected name in both leather and textile motorcycle apparel, aiming to combine reliable protection with long-lasting wearing comfort.

    Materials & technical characteristics

    Halvarssons develops leather and textile motorcycle gear using high-quality, purpose-driven materials and features that enhance comfort and overall protection. The brand combines modern production techniques with practical functionality suited for daily riding and long journeys.

    • Abrasion-resistant leather and technical textiles for durability and long service life.
    • Weather protection designed for rain and changing conditions.
    • CE-certified protection systems with focus on correct fit and positioning.
    • Ventilation and comfort solutions for different seasons and riding environments.

    Brand position & international development

    Halvarssons is distributed internationally through specialized dealers and supported by a strong Scandinavian distribution network. As a result, the brand continues to gain recognition among riders looking for reliable, technically refined motorcycle apparel with a clear focus on comfort and protection.

    Why choose HALVARSSONS at ATR Superstore?

    Halvarssons gear shows its true value when you can try it on and compare it in person. At ATR Superstore, we make the difference:

    • Physical store with extensive stock to compare sizes and models directly.
    • Targeted advice based on riding style and intended use (touring, commuting, all-season).
    • Head-to-toe assortment for a fully coordinated riding setup.
    • Personal service with time dedicated to fitting and adjustments.
    • Technical support, including installation of communication systems.

    ATR Superstore – Biesdelle 3, 3980 Tessenderlo (BE) • Tel: +32 13 30 99 17 • Mail: klantendienst@atrsuperstore.com