ATR in Tessenderlo

ATR Superstore BV was founded from a deep and genuine passion for motorcycling in all its forms. Riding 365 days a year, on every surface imaginable, across short and long distances, for daily commuting and—most importantly—those unforgettable long motorcycle holidays. Adventure riding is not something we talk about; it is something we live.

Through years of real-world riding experience, we learned that every discipline within motorcycling demands its own purpose-built gear. Road, off-road, allroad and adventure riding each place unique demands on comfort, protection, durability and climate control. This realization naturally led to a relentless search for the right motorcycle clothing. What began as a second passion quickly evolved into the foundation of ATR Superstore: a dedicated allroad and adventure motorcycle gear specialist where rider needs come first.

Today, ATR Superstore stands for carefully selected, high-performance adventure motorcycle gear designed for riders who expect more. More protection. More comfort. More adaptability. We focus on technical motorcycle clothing systems that perform in changing weather, extreme temperatures and challenging terrain—gear that supports long days in the saddle and demanding routes far from home.

When you visit our store, you are not just browsing products—you receive personal, expert advice based on real riding experience. We take the time to understand how and where you ride, guide you through the fitting process, and help you choose the motorcycle clothing that truly matches your riding style and ambitions.

After a proper fitting session—and a cup of coffee—your chosen gear is fully adjusted to your body. Jackets, pants and protection are carefully set up to ensure optimal ergonomics, freedom of movement and long-distance comfort. The result is a complete motorcycle outfit that feels natural on the bike and performs exactly as intended.

ATR Superstore BV is your destination for adventure motorcycle gear built on experience, precision fitting and a passion for riding without limits—on-road, off-road and everywhere in between.

Located in the beautiful town of Tessenderlo in the province of Limburg, bordering Antwerp, ATR Superstore proudly serves adventure and touring motorcyclists from across Belgium. Thanks to our central location and strong reputation, riders from neighboring countries such as the Netherlands, Germany, France and Luxembourg have also found their way to our store.

ATR Superstore maintains extensive stock levels in both our physical store and dedicated warehouses. This allows us to offer immediate availability across a wide range of adventure motorcycle clothing, protective gear and accessories. If the exact color or configuration you are looking for is not available in-store at the time of your visit, we take precise measurements on the spot to ensure a perfect fit.

The selected item is then shipped the very same day from our warehouse to the store, where it is professionally adjusted to your body and riding position. Once fully prepared, your motorcycle gear is shipped directly to your home free of charge via UPS Access®, ensuring a smooth and reliable delivery process.

This approach guarantees that you always receive the right motorcycle clothing or accessory—correct in size, configuration and fit—without compromise. At ATR Superstore, availability, precision and service go hand in hand, so you can focus on what truly matters: riding.